Aug 21, 2018 | Updated: 01:42 PM EDT

Apple To Reportedly Introduce Amazon Prime Video To Apple TV At WWDC 2017

May 15, 2017 05:05 PM EDT

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Apple has something new to offer to their loyal consumers in its upcoming event this June. The Cupertino-based company will reportedly introduce the Amazon Prime Video at Apple TV during the Worldwide Developers Conference (WWDC) on June 5 in California. So what exciting features does the new app will bring to the new age technology?

Apple is a multinational tech company that designs, develops and sells hardware devices, computer software, and online services. Some of their famous services and products include the iTunes Store, iOS and Mac App Store, macOS and iOS operating system, Safari web browser most especially the iPhone smartphones, iPad tablets, Mac personal computers, Apple smartwatches and Apple TV.

And now, Apple is planning to launch a new application that will bring interest to one of the company's product. According to BuzzFeed News, the giant tech company will announce the new Amazon Prime Video to Apple TV during a keynote presentation at its yearly Worldwide Developers Conference (WWDC) event next month.

Apple and Amazon came to an agreement to introduce the Amazon Prime Video app to Apple TV after going through a dispute. In late 2015, Amazon banned Apple's set-top box on its online stores following an earlier conflict between the two companies' own video applications. Now, it appears that both companies are working closely to make the new feature a successful one.

Earlier this month, Recode already hinted the negotiation between Apple and Amazon to bring in Amazon Prime Video app to Apple TV. It would give Prime Video subscribers hassle free access to watch TV shows and movies using Apple's set-top box without stress.

The previous set-up requires Amazon Prime Video subscribers to use Apple's Airplay system, which involves an Apple product like an iPhone connected to Apple TV using a Wi-Fi connection, to be able to watch a TV show or a movie. As of this moment, both companies are still mum about the reported deal as the WWDC event approaches.

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