Colors in our lives don't just bring the world around us to life. On a subconscious level, they convey to us emotions and sensations. Every web designer and marketer should be familiar with the impact of different colors on consumers and users when developing marketing strategies or web resources.
We cannot say that each particular color evokes the same associations and feelings in all people. Each person experiences a unique background of emotion when seeing different colors. Even for different cultures, colors have different meanings. However, we can talk about certain patterns that are formed by the overwhelming majority.
The influence of colors has a different effect on representatives of different sexes, age groups, cultural affiliation, and various other characteristics.
In this article, we'll talk about different color solutions that resonate more across different industries.
Application in design
Designers don't need to have a degree in psychology. However, in their work, they need to be guided by color combinations that are preferable for different target audiences. You can find out more about color combinations here.
Red
This color evokes a riot of emotions ranging from passionate to depressing. Sexual energy, lust, and leadership are noticeable in it. However, along with this, this color can also be associated with negative phenomena such as danger, anxiety, and agitation.
In different areas of activity, it has different interpretations. In food and service, we can talk about wanting to eat hot and delicious food. In the field of technology and development, it is associated with progressive ideas. When it comes to cars, it stands for speed and power. In the fashion world, it's about attention-grabbing, flamboyance, pomp, and sexuality.
However, in some applications, this color can adversely affect humans. For example, it is inappropriate to use it on the website of medical companies and clinics, since in this case it will be associated with blood and death. On social platforms, this color can signal danger and warning.
Brown
Brown often evokes disparate emotions. For some people, this color does not inspire much confidence, since it is often associated with dirt and something bad. On the other hand, this color is the color of wood, which causes a natural effect.
We can describe it as reliable, durable, stable, and fresh.
The best areas for using this color are hospitality and service, as well as construction. In these cases, this color is associated with natural components.
It is unfavorable to use this color in the design of web resources related to the beauty industry. In this case, it will cause negative emotions that are associated with dirt and ugliness.
Yellow
For the most part, this color evokes positive emotions. It is associated with fun, lightness of being, childlike spontaneity, and happiness. We can observe how this color is widely used in many fields of activity. In each area, it has a special meaning.
In the food sector, this color makes you want to eat. Companies involved in the communication and interaction process use it as a sign of friendliness and trust. In the manufacture of children's toys, it is associated with happiness and fun.
It is rarely used in the healthcare sector because sick people cannot feel the joy and carelessness that this color carries. Various companies that create an image of seriousness and stability also do not use it in their products or on their websites.
Blue
This color has a special emotional coloring. Many people associate calmness, lightness, and wisdom with this color. On the other hand, this color can evoke sadness or excitement, as well as gloom.
This color is widely used on social platforms because it inspires trust, peace and symbolizes communication. In the field of air travel and healthcare, it guarantees safety, confidence, and reliability. In the production of household chemicals or cosmetics, blue symbolizes cleanliness, freshness, and youth.
Green
This color is a symbol of youth, novelty, and spiritual calmness, a charge of vigor, freshness, and lightness. It is associated with nature, which has an impact on personal development and tranquility.
Undoubtedly, this color is a priority for organizations involved in environmental preservation or animal rescue. On the one hand, it calms, and on the other hand, it energizes, as it combines blue and yellow colors.
Conclusion
Knowledge of the psychology of color is essential for designers and marketers who can use them as boosters. Different colors have a particular impact on the emotions and feelings of consumers and users. Professionals can use colors on a website, logo, product line, or any other element of the brand.
* This is a contributed article and this content does not necessarily represent the views of sciencetimes.com
