12 Ways AI Can Improve Customer Interactions Brand-Customer Interactions

Artificial intelligence (AI) is quickly taking over the digital world. From AI-generated art to automated chatbots, AI has made a huge splash in the way people interact with each other online.

Businesses are jumping onto the AI wave, integrating it into a wide variety of processes and systems. The speed and accuracy of AI make it an exceptionally powerful tool for companies, especially when it comes to creating a curated experience for customers.

Integrating AI into your customer service can improve efficiency, add a personalized touch, and increase response times. To get started, consider these 12 ways AI can help improve customer interactions for your business.

1. Improved Efficiency with Automation

You can use AI to automate many systems and processes. When monotonous tasks are delegated to AI, it frees time for your employees to focus on more important tasks and improves efficiency across the board.

"One of the greatest benefits of incorporating AI into your business is the increased efficiency that it brings to the table," says Agatha Relota Luczo, Founder and Chief Creative Officer of Furtuna Skin. "AI can automate a lot of processes, finishing tasks in seconds that would take a person hours to complete."

Consider incorporating AI into your customer-facing services to improve your team's efficiency.

2. 24/7 Real-Time Customer Support

Strong customer support is integral to a productive brand-customer relationship. You can strengthen your customer support system by creating AI chatbots and personalized FAQ pages, which are available anytime.

"Accessible and quick customer service is key for customer satisfaction," explains Miles Beckett, Co-Founder and CEO of Flossy. "However, it's not always realistic to have representatives on the clock 24/7. AI can offer that full-time coverage at a fraction of the cost."

AI can answer many common customer queries in real time, at any time of the day. When your customer service representatives aren't available, AI is ready to act as customer support.

3. Personalized Experience on FAQ Pages

An effective way to leave a positive impact on a customer is to predict their needs and questions. With that in mind, AI can generate a personalized FAQ page based on the customer's browsing history and site behavior.

"AI intakes a large amount of data on the consumer and can use that information to decide how it presents your website to them," states Maggie Brown, Founder and CEO of Recess Pickleball. "The personalization of your site for an optimized customer experience really makes the customer feel seen and valued."

When you integrate AI into your FAQ page to suggest questions based on your customer's behavior, you create a more streamlined and personalized experience.

4. Predictive Insights

AI can analyze a returning customer's history and offer suggestions for future buying. It can even send out personalized email appeals based on shoppers' buying histories and behaviors.

"A special tool that AI offers is predictive insights," expresses Ryan Rottman, Co-Founder and CEO of OSDB. "These are exceptionally valuable insights for building out your business strategy, and humans can't replicate them nearly as efficiently."

Predictive insights allow your business to stay ahead of the curve, offering the customers what they need before they even know they need it. This benefits the customer while putting your brand ahead of your competitors by being proactive in your appeals.

5. Chatbot Customer Service

Chatbot customer service allows immediate customer support 24/7. Programming your chatbot to answer common queries enables it to be a useful tool for customers. All the while, it supports customer service representatives, taking care of simple concerns without the need for human intervention.

"Consumers can be on hold for hours to address an important issue with a bank or a phone provider," says Geoff Crain with Kingstar Media. "With an automated chatbot, they can go online and, within seconds get an answer to their question. By cutting wait times, you can increase efficiency, consumer satisfaction, and brand loyalty quite a bit."

Having a chatbot for customer service is a win-win for both business and consumer, with quick response times and reduced workloads.

6. Improved Writing Assistance

AI is especially useful when creating content for your business, such as advertisements, articles, and emails. Using AI as a writing assistant allows you to create curated content based on common queries and customer behavior.

"Integrating AI into content creation can help cut out the monotony, allowing your employees to use their talents more freely and creatively," states Titania Jordan, CMO of Bark Technologies, a company known for their line of phones for kids with built-in parental controls. "AI can build you a solid outline and even generate ideas for content that would be appealing to your audience."

AI can give suggestions for your written content based on search engine results, consumer data, and general best practices. Then, your employees can review the content and ensure it sounds like a human wrote it.

7. Lighten the Workload for Customer Service Representatives

A lighter workload for customer service representatives allows them to be more intentional with the larger-scale problems that require a human touch. When AI is answering common queries and sending out personalized appeals, your representatives can use their talents more creatively.

"The greatest benefit of AI is the space it frees up for your employees to work more creatively on the bigger-picture work," explains Joerg Nottebaum, Director of McLuck. "With automation systems and chatbots, the queries that make it to your customer service representatives will be able to be handled with more care and attention."

Improve the work life of your customer service representatives by integrating AI into their work.

8. Targeted Appeals

Targeted appeals are campaigns or advertisements personalized to the individual consumer. AI can create specific targeted appeals based on consumer data.

"AI can analyze consumer data in seconds, generating appeals that are specific to their behavior and interests," says Roman Peysakhovich, CEO of Cleango. "It's a powerful tool that allows your customer to have a tailored, personalized experience."

A targeted appeal is more likely to convert to a sale, as it is personalized to the specific needs and interests of the individual consumer. Consider using AI to create targeted appeals in your marketing campaign.

9. Gain Insights on Customer Behavior

AI can generate reports on customer behavior in real time, allowing you to gain deeper insights into your target audience.

"Customer behavior data is important to understanding how well your business is doing," explains Christy Pyrz, Chief Marketing Officer of Paradigm Peptides. "AI can collect and analyze that data in seconds, offering fully-fledged reports and suggestions for your e-commerce site."

When you understand your consumers, you are better able to build a business strategy that appeals to them. For example, if you find that customers are frequently buying two products together, you may consider offering a deal that incentivizes this larger order.

10. Individualized Recommendations

Product and service recommendations can send the most relevant offerings to the top of the page. When these recommendations are personalized based on browsing history and consumer data, they're more likely to convert into a sale.

"Some platforms use AI to make product recommendations based on a customer's browsing history, buying patterns, and demographic data," says Adam Chandler, COO and co-founder of Eulerity. "These clever suggestions not only help customers save time but also increase the likelihood of upselling and cross-selling, which boosts client pleasure and generates income."

With AI-generated recommendations, the consumer doesn't have to look far to find what they're looking for. Meanwhile, your business has an opportunity to promote products they may not have searched for on their own.

11. Make Your Site Easy to Find

The best way to get customers to interact with your brand is to make it easy to find. AI can generate reports on what avenues of engagement are working best for your company and can then help you generate more content to boost those avenues.

"With targeted appeals and keyword insights, AI boosts your brand's findability and recognition online," expresses Jim Mitchell, Chief Growth Officer of Awesome CX by Transcom who specializes in customer experience solutions.

Make your site easier to find by generating targeted appeals and site pages that answer common queries.

12. Get Content Recommendations

Posting consistently on social media is key to brand recognition in the digital age. However, generating enough ideas for consistent, unique, and engaging content can be difficult. With the help of AI, you can get recommendations for content based on previous engagements and trends.

"AI can search the entire internet in seconds, helping you understand your niche and target demographic," explains Andrew Chen, Chief Product Officer of CommentSold, who offers a Shopify live selling technology platform. "This is a great jumping-off point for creating engaging and on-the-nose content to promote your business."

Consider using AI to generate content ideas to help promote your business with more ease online.

Use AI to Improve Customer Satisfaction

Artificial intelligence allows a new level of efficiency and accuracy in customer interactions that can improve your brand's relationship with its audience.

With predictive insights, targeted appeals, and content recommendations, your marketing strategy can stay ahead of the curve. You can create engaging and exciting content that brings new customers in.

With chatbots, automated systems, and personalized FAQ pages, you can optimize your website for a personalized and efficient customer experience. Meanwhile, you are lightening the load for your customer service representatives, allowing for a more attentive experience for larger-scale customer interactions.

Consider integrating AI into your business to improve brand-customer interactions and overall customer satisfaction.