Jun 20, 2019 | Updated: 03:45 PM EDT

IBM Buys Clearleap, A Cloud Video Firm That Will Help Its Services

Dec 11, 2015 05:19 AM EST

(Photo : Reuters) The IBM logo is seen outside the company's offices in Petah Tikva, near Tel Aviv

International Business Machines (IBM) is the largest computer company in the world. On Dec. 8, 2015, IBM announced that it bought the cloud video firm Clearleap.

Clearleap is a company that offers up new possibilities with multi-screen video delivery. Its specialties range from managing multi-screen content to the delivery of direct to consumer video services. Now, the company is the newest part of IBM's latest effort to form a solid portfolio.

IBM's Senior Vice President Robert LeBlanc said in a statement that ClearLeap couldn't have joined them in a much perfect time, explaining that due to the growing demand of good video services that the IBM consumers use, the technology that Clearleap uses will help them deliver the data.

The IBM positioned this move as its very first step in making IBM Cloud an effective video delivery platform. Over the past few years, the importance of using video as a way of delivering data became bigger. According to IBM's estimations, video sharing will be played a major part in the business world by the year 2019. It will occupy at least 65 percent or almost two thirds of all the business traffics that will be recorded.

With the help of Clearleap, IBM's latest project called the 'IBM Cloud,' will allow enterprises to manage, monetize and grow video experiences. It will also deliver them safely over the web and mobile gadgets.

The acquisition of Clearleap will not only jumpstart IBM's search for its goals but it will also diminish the 'dark data' dilemma that the company is having. 'Dark Data' is a term used to call unusual looking information. Instead of the Excel-made databases and word documents that major companies use, Dark Data are those information that is not in a traditional format. It can also come as a form of a dysfunctional video. These sorts of data are the ones that are supposed to end up in the recycling bin but never made it. Clearleap's technology will also help IBM make sense of this mess and maybe find out useful information that has been kept there all along.

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