Public Health England

How Tales of Rotting May Inspire Smokers to Quit

A new campaign developed by the Public Health England (PHE) organization aimed at encouraging long-term smokers to quit may have people putting their cigarettes down after warning smokers about how smoking "rots" the body from within. The new graphic online and in-print billboard advertisements feature a roll-up cigarette full of decaying tissue. And while the images are rather graphic, some even saying too uncomfortable for an international campaign, the organization is clearly defending the aim of the ads, claiming they're intended to try and shock smokers into giving up the potentially lethal habit.

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