Climate change is already affecting the entire planet, with extreme weather conditions becoming more frequent in various regions. Humans and other ecosystem components suffer from the impacts of the rapidly changing climate, such as drought, rising sea levels, heat waves, floods and landslides, and loss of biodiversity.
Over the past decade, consumers have increased their concerns over climate change. As more people become aware of the impacts of carbon dioxide emissions, they demand transparency on the environmental effects of the products they buy. This prompts companies to take measures to make their products carbon-neutral.
What is Carbon Neutrality?
Carbon neutrality is the balance between carbon emissions and carbon absorption from the atmosphere in carbon sinks. According to the European Parliament, it is achieved when the same amount of carbon dioxide is released into the atmosphere as it is removed by different means. This action leaves a zero balance, known as zero carbon footprint.
Carbon neutrality does not mean carbon-free, as they are different aspects of climate action. Carbon-free products or services do not generate carbon emissions during manufacturing.
Achieving carbon neutrality is not just a requirement for avoiding the consequences of climate change, but it also benefits communities and society. Less environmental pollution can lead to improved health and enhanced food security. As the impact of climate change is reduced, the loss of biodiversity is prevented while improving the condition of the oceans.
Companies can also directly benefit from carbon neutrality. It can improve their green credentials, differentiating them from the rest as an environmentally responsible brand. Achieving the goal of sustainability also reflects the company's commitment to decarbonization and its desire to recompense for leftover impacts.
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Taking the Steps Towards Sustainability
Experts on the Intergovernmental Panel on Climate Change (IPCC) claim that it is possible to achieve carbon neutrality by 2050 to limit global warming to 1.5°C. However, they warn that this can be attained by requiring unprecedented social and political change.
In December 2019, the European Commission presented the European Green Deal. This flagship plan aims to make Europe carbon neutral by 2050. It can be reached through the European Climate Law, which sets carbon neutrality into binding EU legislation.
Meanwhile, it was found that 100 companies are responsible for almost 75% of the global greenhouse gas emissions. In response to the sustainability challenge, some of these companies have committed to reducing their carbon footprints in line to reach net-zero emissions by 2050.
Tech giants such as Apple apply carbon neutrality in making their newest products. On September 12, Apple announced its plan to release its Apple Watch Series 9, marking its first carbon-neutral product. The company claims this product is made from recyclable materials using 100% clean electricity. It also plans to discontinue selling leather accessories as part of its goal to reduce greenhouse gas emissions.
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