There has been a massive change in consumer demands across various industries and markets. But one of the main areas, that have grown immensely is audio content. Just like visual content, people today consume audio content every day. According to Edison Research, the percentage of Americans actively streaming audio has doubled since 2012.
About the development and rising of audio content
This has also led to rising gadgets like podcasts, connected cars, and smart speakers. But why is it that audio is taking over video? Wasn't it supposed to be the other way round?
To answer that, we need to look at how people lead their lives today. With a busy lifestyle, many don't have enough time to treat themselves to video content that requires 100% of their attention. And you can listen to the audio while doing anything - from driving to cooking.
You will enjoy audio content in your daily life, whether you're driving a car or listening to your favorite music on streaming apps - and brands know this. It's why more brands today are investing in digital audio as part of their media strategy.
Advertisers and agencies are increasing their budget for audio spending over the years, with audio ad spending reaching over $16 billion.
Now, people enjoy audio for different reasons. It could be the bass support in cars, the surround sound, or even the pleasure of listening to good old podcasts.
Speaking about podcasts, the platform's listeners have cosmically changed over the years. Unlike before, anyone can listen to their favorite podcasts anytime, anywhere. Just how they want. Spotify's users stream audio content across their devices for an average of 2.6 hours a day.
Of course, the discussion on the same is incomplete without talking about smart speakers. Smart speakers, for instance, allow users to stream audio content from a distance, and they don't have to stay on their phones to operate them. It brings in comfort and efficiency factors.
People don't bother to be attentive enough if they want to stream some audio content. They simply do it via smart speakers, rather than sticking around your device constantly, worrying about operating the sound gadget.
Gadgets and the rise in tech have entirely changed the industry and taken the audio content industry to a new level. Audio content, for instance, often offers valuable information - without you having to engross your eyes in it. And cross-platform compatibility means you could pause your music on one device and resume it on another.
People haven't been biased for some time now. The increase in popularity of audio content has increased sales for audio streaming gadgets and companies who're into audio making/streaming. They've given all of us a golden chance to create many original things from it.
People enjoy simple and essential news while cooking and the beautiful, emotional podcast while driving. It has been great for people who love sports, too, as they virtually get to live the experience of a sport because of the live commentary on the live stream.
According to WSJ, the fastest-growing category in digital advertising is audio.
The increase in cross-platform opportunities, the rise of IoT, and the increasing popularity of podcasts can all lead to rising trust in digital audio. For brands, it's a great way to draw in user engagement and create better branding. Unlike other niches that see more competition, the audio industry is still lesser explored.
Yet, studies repeatedly suggest that podcasts and other audio listeners are often more engrossed and involved. In return, audio ad spending for marketing companies can lead to better returns.
The importance of producing audio content
Managing such a wide variety of audio content requires competent production. It is the media producer, who clearly understands the needs of the media market and has the necessary skills and technologies, who is able to manage all the processes: from the development of design strategy to the implementation of the finished product.
Digital production is in demand in large media holdings, social media, companies that produce games and other products, promotion, and marketing.
The producer produces and manages content, adapts content to the necessary formats, and solves problems of its effective promotion.
The producer produces and manages content, adapts content to the necessary formats, and solves problems of its effective promotion.
It is the media producer, who clearly understands the needs of the media market and has the necessary skills and technologies, who is able to manage all the processes: from the development of design strategy to the implementation of the finished product. Using a web-based livestreaming app can help manage all of the audio content.
* This is a contributed article and this content does not necessarily represent the views of sciencetimes.com