Compared to his present life as a thriving entrepreneur, British Frankie Lee started in the most unusual of places, as a professional boxing trainer and owner of his own gym. In the school of hard knocks, Frankie taught his fighters to dance around the ring, survive, and fight back in the small enclosed world of the boxing ring. For the two people stuck inside it, the world inside the ropes is one of a kill or be killed mentality, with attack and defense often being one and the same.
When narrated in such terms, Frankie's past life does not seem all that different from his current career. Through his life in online reputation management (ORM), Frankie does much of the same, albeit in a completely different setting. After all, because of the internet's global reach, often the only way to escape, survive, and beat attacks on your online persona is to launch your own offensive.
Frankie is the founder of Content Removal, an ORM firm that specializes in monitoring and removing illegal and damaging content for its clientele of high-profile brands and personalities. As with boxing, Content Removal's winning strategy for its clients is a comprehensive combination of offense and defense that combines proactive and reactive measures to not only clean but also maintain their clients' reputations.
Foremost among these strategies is Content Removal's namesake, with the company being able to remove unwanted content from social media websites, search engines, and review sites, including big names like Google and Facebook. Parallel to this, the company offers content monitoring to provide real-time data, alerts, and reports regarding threats on the client's image arising from anywhere on the internet. These work with Content Removal's brand protection and reputation management consultation services, which help clients take proactive steps against potential future damage to their online image. The company takes great care to ensure that clients are defended from damages arising from both personal online missteps as well as the interference of malicious external entities.
Aside from its comprehensive ORM program and its competitive pricing, Content Removal differentiates itself from the competition by looking to higher level clients for their services. The company actively aims to work with household brands, prominent celebrities, and high-impact influencers who have the desire to take care of their online reputations and future opportunities. Aside from this, the company also prides itself on maintaining its core values despite the typically morally gray nature of ORM work. Frankie claims the clients who want to clear their names after clearly having done bad things to good people are instantly rejected. As a matter of professional integrity, Frankie also rejects clients when he believes that Content Removal cannot provide any more added value or match the client's expectations.
Frankie takes pride in his company as an extension of his own personal values. Despite the company's recent financial success, Frankie cites one of their early successes as one of their best moments of glory. This event involved assistance in a sting operation by Dutch police that resulted in the takedown of a server containing pornographic material of thousands of people without their consent. To this day, Frankie fondly recalls the humbling feelings of his work resulting in peace of mind for so many people. This moment solidified Frankie's desire for a career that allows him to achieve more in life while being firmly in the correct corner for the fight of the abused and the aggrieved.
Frankie continues to develop ways to help others online through his ventures. He has developed Removed.ai, which is designed to automate DMCA takedowns in order to help content creators who have been victimized by piracy and infringement.
Using his experiences in revolutionizing his life from a deeply-unfulfilled carpenter, to a professional boxing trainer, and a successful content removal expert and entrepreneur, he also started The Frankie Lee Podcast. Through this medium, Frankie talks with a variety of high-level entrepreneurs in order to stress the importance of mindset and how, just by breaking their own patterns and flipping their perspectives, people can beat the count and turn life's fight to their favor.
You can learn more about Frankie Lee's journey and services through his website or by following him on his Instagram, @Frankielee.
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