What question would you ask if you heard that Apple Company was busy working on a project? Probably, the question would be; another phone? A laptop, or is it a tablet perhaps? Then I would answer and tell you that you are wrong because it's none of the above. Apple Company is working on an electric car project! The project is actually one year old since it was approved by the CEO Tim Cook.
According to The Wall Street Journal, it is claimed that Apple has hired hundreds of experts from the industry of Automotives towards the creation of the electric vehicle which has a design resembling that of a mini van. Rumor has that with the new vehicle, which looks a bit like a minivan and is code-named "Titan", Tesla will have a run for its money.
It is also said that Apple has poached many experts from other companies to work for the new project. The leader of the group Steve Zadesky, who happens to be the product designer, was given a go-ahead of creating a 1,000 team and the permission to poach employees. According to the Financial report, Apple has hired the CEO of Mercedes-Benz Research and Development alongside other employees. It was reported that Apple was in a lock with Tesla for trying to poach some of its employees.
Apple seems really determined with succeeding in this as it is claimed to have met with manufacturers that produce high end vehicles.
However, this news have been received with much skepticism and with many arguing that it is not a smart move especially if their main competitor will be Tesla. For it to succeed, it ought to bring something totally different to the market and a car with specifications that will make buyers want to go for them. Many are actually advising Apple to partner with Tesla for this project instead of trying to outdo them.
We have been surprised by Apple before, let's wait and see this new surprise that awaits us when the vehicle is finally released to the market.
