TheSoul Publishing’s New TikTok Channels Show Viewer Interest in Green Content
(Photo : TheSoul Publishing)

Earth Day is celebrated on April 22 this year. The 2022 theme for Earth Day is 'Invest in Our Planet'. TheSoul Publishing has created two new TikTok channels that will help anyone do just that.  

The Beginning: 5-Minute Crafts

TheSoul Publishing's new channels come directly from the team that brought you 5-Minute Crafts, the most-viewed DIY crafts channel in the world on YouTube. The brand's success has resonated on many other platforms including Facebook, Instagram, Pinterest, Snap and Roku and across a large brand portfolio including 5-Minute Recipes and 5-Minute Crafts Family to name a few.

With its most recent Earth-friendly offerings, the globally popular digital content studio decided to utilize the power and popularity of the short-form video content platform sensation, TikTok. 

The 5-Minute Family

TheSoul Publishing and 5-Minute Crafts brings you some incredible content to honor Earth Day and every day beyond with two new content channels 5-Minute Green and 5-Minute Recycle. Both channels originated on TikTok.

Whether your thumb is currently green or brown, there's something for everyone who loves the Earth and wants to do their part to give back... . 

TheSoul Publishing's two new TikTok channels offer DIY-style activities for you to do on your own or with a group of friends. The content creators responsible for 5-Minute Green have put together playlists that don't require more than what you already have at home or outside in the garden. Involving common plants found right outside your door, or simple recyclables that you can find anywhere, the options with 5-Minute Green and 5-Minute Recycle are unlimited! 

5-Minute Green

5-Minute Green offers gardening tips on a bite-sized scale. With just over 850k followers and 4 million likes on TikTok in just a year's time, 5-Minute Green offers great tips on how to grow just about anything in your own backyard.

Have you ever wanted to grow your own banana tree from that last bite of the banana you had at breakfast? What about your own vegetable garden from scraps and seeds? Want to learn to grow a full garden of peppers from a single pepper or create your very own coconut tree that you can plant for more coconuts? You can learn these things and much, much more. 

5-Minute Green can also be found on Instagram. Its short clips are easy to follow and use common household items that, chances are, you probably already own. 

5-Minute Recycle

TheSoul Publishing's 5-Minute Recycle is a great resource for hacks that will reduce your carbon footprint, reusing old items and recycling things that have lost their shine. 5-Minute Recycle can even help you give those old 3D pens from your junk drawer a new life by recycling them into a new pair of sandals or rebuilding a broken tiara. And that's just the beginning! The options are endless with 5-Minute Recycle.

5-Minute Recycle's TikTok profile currently showcases 8.8 million followers with a total of 68.6 million likes.

BrightSide and YouTube Make Earth Day Waves

5-Minute Green and 5-Minute Recycle are not the only content channels from TheSoul Publishing that are stepping up to help promote sustainability. 

One of TheSoul Publishing's top channels, and its very first content offering in 2015, BrightSide, is part of YouTube's Campaign to unf*ck the Earth

In November, TheSoul Publishing reported that BrightSide is excited to team up with YouTube to take action to unf*ck the earth! Along with the announcement, TheSoul Publishing released an inspiring video that demonstrates how any human on the Earth can take action and drive change. 

The simple video shows a person with a used face mask pulling the strings that wrap around their ears apart from the main mask part before discarding it in the wastebasket. The video shows that acts as simple as this can go a long way in keeping animals safe from getting tangled up in human waste.

Watch the 10-second BrightSide Video Here and let's all come together to unf*ck the earth! And learn more about YouTube's important initiative here.

TheSoul Publishing's 5-Minute Green Creates TikTok Acceleration

There's nothing quite like TheSoul Publishing's acceleration on TikTok! In one year, the studio's colorful brands have attracted 60 million followers thanks to its explosive growth on the platform.

After gaining ten million followers in nine months, TheSoul Publishing added another ten million in just the past few months. Why the uptick? TheSoul Publishing's powerhouse lineup of fun, positive TikTok channels has taken off at warp speed, exploding with new followers daily. 5-Minute Green and 5-Minute Recycle and the outstanding daily content created for these channels are a few of the reasons for this explosive growth. 

TheSoul Publishing's Earth Day Call to Action

This Earth Day, consider sending a 5-Minute Green video to your old science teacher and inspire a new 'save the earth' revolution fueled by 5-Minute Green. 

And the next time you clean out old boxes and drawers, go ahead and try one of the many 5-Minute Recycle hacks while at your next babysitting gig or just because it's Tuesday. Remember, no one needs a special occasion to start doing their part to help save our precious planet. 

Happy Earth Day to everyone!  Let's all take five minutes to "invest in our planet" today, so that we still have a planet tomorrow.

About TheSoul Publishing

TheSoul Publishing is an award-winning digital studio that produces entertaining, positive, and original content for a global audience. 

One of the world's most prolific and popular online media companies, TheSoul Publishing reaches more than 1 billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap. Its globally based creative team consistently delivers engaging content for all ages, in 19 different languages, distributed via a social media-driven cross-platform network.

TheSoul Publishing's universe of well-known channels includes 5-Minute Crafts, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Slick Slime Sam and Polar. 

TheSoul Publishing has garnered numerous accolades including the 'Digital Studio of the Year' at the 2021 Digiday Video & TV Awards, a 2021 Drum Award win, a 2021 Webby Award nomination for 5-Minute Crafts, 7 Shorty Award nominations, a pair of 2022 Digiday Video & TV Award nominations including 'Best Use of YouTube', and a 2022 Webby Honoree for 'Best Overall Social Presence in Media/Entertainment '.

For more information on the 5-Minute family content channels and TheSoul Publishing, visit them at thesoul-publishing.com/