Food Color Is As Important As Taste

Medicine & Technology Feb 17, 2017

Manufacturers and color psychologists are saying that food or drink color is as important as its taste.

Bringing Ancient White Seashells Back to Colorful Life

Apr 03, 2015

Searching through museum archives can often be quite a lifeless task, especially when you’re sorting through tons of tons of samples of faded white seashells that went extinct millions of years ago. But with a little bit of ingenuity, and whole heap of incentive, some researchers with San Jose State University are bringing life back to these ancient species and giving us a technicolor look as what the seas may have been like 6.6 million years ago.

The Secret To a Chameleon’s Color Change—It’s Crystals

Mar 10, 2015

Ever wonder exactly how chameleons are able to change their spots and camouflage themselves under the bright forest canopy? Well you’re not likely to guess the intriguing method involved. It turns out that while the chameleons are docile and soft, for the most part, this interesting species has a lot more in common with diamonds than anyone ever thought.