Apr 19, 2019 | Updated: 09:17 PM EDT

Apple's Newly Released Ad Focuses On iPhone 7 Plus Portrait Mode

May 03, 2017 03:39 AM EDT

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The Apple logo is displayed at the Apple Store June 17, 2015 on Fifth Avenue in New York City.
(Photo : Eric Thayer/Getty images )

As their usual way to sell their smartphone to the market, American multinational tech company Apple has released a new commercial last Monday and it highlights the features of the iPhone 7 Plus Portrait Mode. The commercial, which is titled "The City," demonstrate the Portrait Mode feature of the phone.

In an article published in Mac Rumors by Juli Clover, the iPhone 7 Plus Portrait Mode commercial portrays a couple roaming around the city of Shanghai, with the song "Sing to Me" by Walter Martin playing in the background. They are doing various activities that they enjoy together and snap some photos of it. 

But how could this couple enjoy the photos they take when there are people around them? Apple shows that the iPhone 7 Plus Portrait Mode feature, the owners of the phone could make everyone else in the background disappear.

An article published in Apple Insider by Robert Fingas said that Apple has been generating ads promoting the camera features of iPhone 7 Plus Portrait Mode. Compared to the regular iPhone 7, the Plus model sports twin lenses.

The twin lens of the iPhone 7 Plus Portrait Mode when combined with a software processing that can be used to artificially blur backgrounds, could create a depth of field or bokeh of a professional DSLR.

The camera of the iPhone 7 Plus has equipped more features than being able to generate depth of field. Outside the iPhone 7Portrait Mode, the second lens could enable a twice optical zoom.

iPhone 7 Plus Portrait Mode is likely why the 7 Plus has been the more popular product of Apple compared to the previous Plus devices. The 6 Plus and 6s Plus, the only advantage thy have is a bigger, 5.5-inch screen and an optical image stabilization.

In other news, Apple is expected to release the much awaited iPhone 8 later this year. The phone that will succeed iPhone 7 Plus is rumored to feature a vertically-aligned dual lens camera, 5.8-inch OLED display, wireless charging and advanced biometrics like 3D facial recognition.

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