Verizon, the telecommunication service provider has recently announced a new unlimited data plan for its customers. The announcement led to the competitors coming out with matching plans so that their existing customers don't switch over to the cheaper unlimited data plan from other providers.

According to CNET, all four major telecom players T-Mobile, Verizon, Sprint, and AT&T have come out with unlimited mobile data plans for the benefit of their existing customers. Moreover, alluring new customers and expanding their user base is also an objective for the introduction of these data plans.

These unlimited data plans though come with a catch, after reaching the data limit, the speed gets cut down. The data limits recommended by Verizon and AT&T is 22 GB, whereas Sprint is offering 23 GB of free data to its users. The highest amount of free data, though is being offered by T-Mobile, which is 28 GB.

The reasonability of price is one of the primary reasons for these unlimited data plans to be an instant hit among its users. For the unlimited data plan, AT&T is charging its customers a sum of $100 (the cost comes to $150 with addition to Direct TV/U-verse service), Sprint has its customers pay an amount of $55 (with a $5 auto pay discount per month), T-Mobile One offers a bill of $70 per month (with a $5 auto pay discount per month), whereas Verizon has the deal cut out for its customers at $80 per month (with a $5 auto pay discount per month). Sprint also offers a special promotional offer of $50 per month for the unlimited data plan through March 31, 2018.

According to The Washington Post, Sprint, which is offering the cheapest package, has limited audio streams at a bitrate of 500 kbps, online games at 2 Mbps and video at 480p resolution. T-Mobile's policy is a mixed bag, with its customers being able to choose whether to view videos in Full HD resolution or the standard definition. All of them though have the policy to curb data speed after the total usage crosses 20 GB a month. The unlimited data plan offered by Verizon and T-Mobile both offer 10 GB of hotspot usage per month.

For the ones traveling to Canada or Mexico, T-Mobile has the best plan on offer, liberalizing its data plans beyond the USA in a first of its kind approach. In the case of a customer having an old unlimited plan, it is a good deal for him to switch to the new unlimited data plan from Verizon, which is an estimated $10 cheaper than the old "grandfathered" plan.

The options and choice offered by the various mobile service providers are unlimited just like their data plan. The customer has a variety of offers to choose from and opt for the best plan according to his usage.