100,000-Year-Old Arctic Ice From Greenland's Glaciers Exported to Dubai's Cocktail Bars'; Firm Shipping It Claims It's The 'Cleanest H2O on Earth'
A start-up company based in Nuuk, Greenland, exports glacier ice to Dubai. The firm takes advantage of the 100,000-year-old ice from Arctic glaciers and makes a profit from it.
Arctic Glaciers Shipped To Dubai
In a video shared on Instagram, Arctic Ice promotes its product -- ice from the glaciers of Greenland!
Per the clip, the ice was calved into the ocean from the ice sheet and was supposed to melt in the sea. However, the guys from the Arctic Ice Company came up with the idea of exporting the ice, which is still frozen, to Dubai.
The men from the firm claimed that it was the cleanest because any human being had never touched it.
"The purest ice you will ever taste," the man in the video said.
Meanwhile, the woman asked if they were speeding up climate change and immediately added, "No, they're not."
The company's bio promotes its product as the "purest ice in the world." The ice is reportedly from the "untouched glaciers of Greenland."
The firm explained that the ice has been compressed over thousands of years, lacks bubbles, and melts more slowly than regular ice. Thus, it's supposed to add a luxurious experience to the customers visiting the top cocktail bars in Dubai because it ensures that the alcohol spirit is less likely diluted.
On its website, Arctic Ice noted that its product "is sourced directly from the natural glaciers in the Arctic, which have been in a frozen state for more than 100,000 years."
"These parts of the ice sheets have not been in contact with any soils or contaminated by pollutants produced by human activities," the firm added. "This makes Arctic Ice the cleanest H20 on Earth."
How Did the Arctic Ice Company Start?
Arctic Ice's co-founder, Malik V Rasmussen, started the company to find a new source of revenue for the country. Greenland is still part of the Kingdom of Denmark, and most funds are from fish and tourism. He had been looking for a new source of income until he realized they could profit from Greenland's glaciers.
Arctic Ice retrieves the premium ice from Nuup Kangerlua, the fjord around Nuuk, the capital of Greenland, using a crane-attached boat. The long, narrow arms of the sea that stretch from land are known as fjords, and visitors on cruises frequently visit them.
Employees of Arctic Ice look for a certain kind of ice that hasn't come into contact with the glacier's top or bottom. This sort of ice is purer but harder to find in the ocean.
After being placed in enormous plastic crates, the ice is returned to Nuuk, placed in chilled shipping containers, and then shipped to Denmark.
The containers are put onto a different ship and transported from Denmark to Dubai, where a local distributor named Natural Ice sells the ice to bars.
Rasmussen maintains that transporting the ice by air has a higher carbon footprint than the route taken by ice from Greenland to Dubai.
Although the company was founded in 2022, it hasn't sent its first 20 metric tonnes of ice until lately. The founders admitted they received a barrage of criticism due to the nature of their business, which involved the glaciers.
Critics on social media have been disparaging, stating things like: "Instead of selling glacier water, shouldn't you be concerned about the consequences of global warming? Or "What kind of dystopia is this?". Even more extreme responses and private messages have been received. Per Rasmussen, some of the remarks have "verged on death threats."
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