People generally tend to drink alcohol to have fun. In the U.S., more than 6 out of 10 adults drink alcohol, with beer as their favorite beverage. On a global scale, beer is one of the oldest and most widely consumed alcoholic beverages. Although it is produced only by breweries, it remains one of the sought-after drinks in social gatherings with friends and family.
A recent invention allows beer lovers to enjoy their favorite drink at home without compromising quality and flavor.
An Innovation in the Brewing Industry
Neuzelle Kloster Brewery, owned by Stefan Fritsche, introduced a type of beer in powdered format. With its golden color, frothy texture, and bittersweet notes, this product promises to look and taste like any other beer.
For several years, Stefan Fritsche has been working as a master brewer committed to creating unique and flavorful beers. In his latest work, he combined traditional ingredients and modern techniques to develop a type of beer that is both familiar and new.
The powder, which European laboratories developed for two years, makes the revolutionary beer 90% cheaper than the traditional ones. Although he is not yet disclosing his recipe, he claims his invention responds to the world's need for sustainable solutions. The powdered beer takes only two months to make in the laboratory than the traditional brewing technique, saving much production time.
African and Asian countries are the main target of this innovation since the powder is easier and cheaper to transport over long distances than bottles of beer. However, this product might not be fully accepted in Germany since the country has a purity law around beer known as the "Reinheitsgebot," which has been around for 500 years. It is also unclear if the product can be advertised as a beer under strict rules that limit ingredients to malts, hops, yeast, and water.
The recipe is non-alcoholic and does not produce bubbles as it does not contain carbon dioxide. Fritsche plans to create an alcoholic version with additional bubbles to make it more beer-like. While still looking for investors to help release the product commercially, Fritsche intends to market its powdered beer within around four months.
Attempts for Sustainable Beer Products
With the increasing demand for sustainable products, the beer industry does not lag in introducing more environmentally friendly innovations.
Previous attempts were made to develop powdered beers in the past. In 2016, a Danish brewery created four kinds of powder with various flavors, but this project cannot be seen on its website anymore. In 2014, U.S. firm Lipsmark announced its creation of hard-liquor sachets, but it was banned in several states and was withdrawn before it was even marketed.
Aside from these products, various improvements were also introduced in the market. In Singapore, the national water agency PUB and brewery Brewerkz joined to make the recycled water beer called NewBrew. It was crafted from recycled water and produced into an American Pale Ale.
Another waste-conscious beer brand, Toast Beer, brews its beers from surplus fresh bread. The company commits to offering viable solutions to the food system's problems and reducing the waste of resources during manufacturing.
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