Cupertino giant Apple wants to get into an entirely new domain which they haven't made their presence yet at least in the hardware industry. Even if their AI assistant Siri is still primarily used in all their products in the market, Apple will now introduce a dedicated device to compete with top grossing products like the Amazon Echo and Google Home.
Amazon Echo mainly relies on their AI Alexa to output information to the user while Google Home is mainly dependent on Google Assistant that they recently developed and is now integrated directly into their latest operating system in the Android ecosystem. According to reports from CNBC, Apple will be unveiling their new product based on Siri sometime in June this year.
While the actual release date isn't available yet, Apple will most certainly launch it during the second half of 2017. Apple this year will also be celebrating two primary events, one being their new corporate headquarters. They will also be celebrating their tenth year anniversary of introducing their iPhones.
Hence there are reports that speculate that Apple plans to withhold the launch for their new Siri-based Amazon Echo competitor for their annual September launch event that also witnesses successive launches for their iPhones, Macbooks, iMacs and other similar top-of-the-line products that they currently sell in the markets.
Meanwhile, reports from WCCFtech also indicate that the new Amazon Echo competitor from Apple will indeed support key technologies from Apple like the Apple AirPlay, HomeKit and also help with general inquiries simultaneously. There is no adequate information available about how the new product looks like.
With that said, popular KGI analyst Ming-Chi Kuo has alleged that Amazon is also reportedly bringing out a successor to their Echo product sometime this year. He also predicts that Apple might actually release their new product at the WWDC Event in June this year.